Marketing
Our sales and marketing team is responsible for marketing directed towards both retailers and consumers, maintaining commercial relationships, and managing sales, all the way to customer service. Our expertise is rooted in a deep understanding of markets and consumers, as well as in efficient value chain management. Our comprehensive approach ensures that we can serve both our trade partners and consumers in the best possible way.
Well-known successful brands provide a strong foundation for success. However, succeeding in the Finnish and other markets requires much more. Our strengths that enable our success include:
We Build Creative and Data-Driven Marketing Strategies and Executions
We collect and analyze sales and marketing data, define target groups, and create creative and effective marketing and media plans based on extensive data analysis. Excellent media relationships and a deep understanding of consumers’ media habits and the media they use support our creative solutions, leading to success stories and increased brand market shares over decades.
In-Depth Consumer Understanding
In-depth consumer understanding is a crucial part of creating our success stories. Our expertise is based on ongoing dialogue with consumers through our customer service and consumer research, which enhances our up-to-date understanding of consumer buying behavior. Additionally, we continuously analyze the development of markets and our product categories to serve both retailers and our principals in the best possible way. Through our consumer service, we also receive valuable feedback on products and ideas for improving our operations.
Specialized Marketing Expertise
Our marketing is built on strong market knowledge, brand building, and expertise in various product categories. Product-specific expert teams are responsible for their marketing, ensuring the best management of their specific category markets and target groups. In the case of selective cosmetics, brand-responsible customer teams manage both domestic distribution channels and Travel Retail, including maritime distribution. Together, our product group and sales teams ensure the successful management of both marketing and customer relationships.