Transmeri, house of brands, seeks strong growth – Kati Sulin appointed as CEO

The Board of Directors of Oy Transmeri Ab has appointed Kati Sulin as the new CEO of the nearly 100-year-old company. She will assume the role on February 1, 2025, transitioning from her current position as Chair of the Board. Kati Sulin’s appointment reinforces the company’s objectives to grow, innovate, and deliver even greater value to its customers, principals, and stakeholders.

“Transmeri is an established and active player in the Finnish market, offering a diverse range of high-quality products to consumers across categories such as daily cosmetics, selective cosmetics, hair care, hygiene, home care, and gardening. We aim to further strengthen our position in the domestic market and seek growth opportunities beyond Finland in the future. With nearly 100 years of experience and strong expertise within the organization, I am thrilled to join this team,” says Kati Sulin.

A strong background in business and brand development

Kati Sulin brings extensive experience from international brand houses, both in executive management and board roles. She has previously worked with companies such as Fazer, Sanoma, DNA, and ifolor. She has a proven track record in driving profitable business growth, building strong brands, and leveraging customer insights. Her expertise also includes maximizing the opportunities offered by digital environments.

“The board wanted to appoint Kati from her role as Chair of the Board to the role of CEO of Transmeri. Under Kati’s leadership, the board initiated review of the strategy at the end of the year, aiming to focus more strongly on building attractive, consumer-focused brands, as well as strengthening and expanding our distribution network. Our goal is to create long-term value for our customers and principals while reinforcing the company’s position as a house of brands,” says Jannica Björkqvist, one of the owners and member of the board.

Oy Transmeri Ab – Nearly 100 years of Finnish brand expertise

Founded in 1928, Oy Transmeri Ab is a Finnish family-owned company that has played a significant role in the success of numerous well-known brands. In addition to its own brands, the company imports, sells, and markets consumer goods, cosmetics, and food products in Finland, the Nordics, and the Baltics. In 2024, the company’s revenue was €45.3 million. Oy Transmeri Ab is part of the Transmeri Group.

Further information and inquiries:

Kati Sulin
CEO
Oy Transmeri Ab
+358 40 585 8488
kati.sulin@transmeri.fi

Jannica Björkqvist
One of the owners and member of the board member
Oy Transmeri Ab
+358 40 561 7080
jannica.bjorkqvist@transmeri.fi